Sac Wraps First Leg of ZriiVost Tour

As we pulled into Sacramento around 1:30 AM on Wednesday, a wide grin grew across my face as I thought of one of my favorite lines from the hit Pixar movie, “Cars.” Governor Arnold Schwarzenegger (resident of these parts) is portrayed by a big yellow Hummer SUV. He boldly proclaims, “Lightning McQueen must be found at all costs!” If I see that clip a thousand times, I will laugh a thousand times. I’m sure that all of you who love Pixar movies (who doesn’t?) will agree that this was an iconic moment in the history of American cinema. Okay, maybe not that, but comically clever nonetheless.

My sleep after arriving in Sac Town would be short lived. Soon after my Blackberry alarm clock shook me at an unseemly hour, I was on the first tee with Curtis Call, Jason Domingo and McKinley Oswald. I will not comment too much on this round other than to say, firstly, I am very pleased that Jason is our frontline IE and is not pursuing a career in golf. And secondly, in our Stars Aligning DVD, Chris Gardner tells us that Bill Farley recently used the words “keep your humility” in some counseling with him. In an effort to follow this counsel myself, I will not tell you who won our golf match.

As the time approached for our Prosperity Meeting, waves of people kept coming into the Arden West Hilton. We scheduled this tour stop primarily to help a few select leaders build their business. What we did not expect was yet another standing room only crowd! 167 people were counted in our meeting room, composed of more emerging IE leaders than we thought we had in this area. We also hosted a very healthy number of guests who were hearing about Zrii for the first time. As has been the custom with Prosperity meetings, and especially on this tour, the energy was terrific and guest after guest after guest enthusiastically joined the Zrii family.

This Sacramento meeting will hold a special place in Zrii history, as it was the first time that Zrii formulator and Scientific Advisory Board member Dr. Tom Yarema provided a solo speech. Everyone listened with rapt attention as Dr. Yarema told us about his journey from helping pioneer the ER specialty in western medicine to becoming one of the leading minds in integrative medicine in the world today. We also enjoyed hearing about his personal history with Drs. Deepak Chopra and David Simon in initiating integrative approaches to healing. People were thrilled to hear his interesting personal perspectives on Bill Farley’s mindset as the genesis of Zrii – The Original Amalaki was orchestrated. In sum, Dr. Tom’s altruistic motives, passion for Ayurveda, and key role in Zrii’s formulation were clearly evident, and deeply appreciated by all.

Once again, Jason Domingo gave us a presentation on the Zrii opportunity, which featured several moving product and business testimonials. If you have a prospect and you need a powerful three-way presentation, then Jason’s Tuesday night opportunity calls are exactly what you need.

Ryan Thompson provided direct, lucid, and very impactful insights into our Prosperity Plan, and how and why we reward our leaders financially. He reviewed the behaviors that are essential to building success in this business in a way that he is uniquely qualified to do with his exceptional experience in the industry. Curtis Call wrapped the meeting with some exciting news from the corporate office on our continued growth and sustained momentum.

Dr. Tom lingered late into the night, personally signing and annotating scores of copies of “Eat Taste, Heal,” the award-winning book he co-authored with Chef Johnny Brannigan and fellow SAB member Daniel Rhoda. Sacramento’s finest spent hours visiting on the ZriiVost with Yours Truly and my fellow Co-Founders, eating healthy snacks, and making big plans with their teams of motivated Zrii IEs.

NEWS FLASH: I just noticed that the third video installment of the ZriiVost Tour is now online as part of Zrii TV at zrii.com. Many thanks to our talented videographer Kyle Brudash, Tracy Harward, and her team for arranging all of these terrific culture pieces. Enjoy!

Bill Farley loves to summarize things. I don’t know how many times he has said the words “let me summarize” at the conclusion of a meeting. So, taking a page from the playbook of that White Sock, let me summarize what this tour has given us in what I will call the ZriiVost Tour Top 10 for our first leg. After rubbing shoulders with about 1,750 of you in the recent days, here is what is in my heart and mind:

ZriiVost Tour Top 10

10. Having a supportive spouse or partner is a blessing. Thanks to the spouses of the Zrii corporate staff and field leaders that have participated on this tour for being so supportive. You are essential partners in building Zrii.

9. Golf with IEs is becoming a treasured pastime. Of course, we have a 100% enrollment rate when guests participate! It is very tough to schedule golf with all we have going on, but the rounds on this trip were very special and memorable. Thanks to the IEs that made it happen.

8. Arizona #1, California #2. These two states currently rank at the top in terms of number of active IEs in a state or province. Are you listening Florida?

7. Touring with Daniel Rhoda is a blast. Having this SAB member with us for 6 of our 8 stops on the tour left my partners and me with some unforgettable memories. Let’s just leave it there! What happens in the ZriiVost stays in the ZriiVost.

6. Our Sales Coordinator, Ryan Fleming, is quickly earning his wings. Thank you Ryan for your tireless efforts in preparing this tour down to the little details.

5. ZriiVost = Branding magic. The Prevost coach wrapped in Zrii branding has been everything we could have hoped it could be as a symbol to our commitment to build a billion dollar brand.

4. I have the greatest partners in this business! Kirby, Curtis, and Ryan have been tremendous travel companions and they truly excel in the field. Tracy, Gene, and Elliot are simply outstanding in building our marketing, operations, and finance capacities respectively. And of course Bill isn’t too bad either. Each of us, along with our swelling team of over 60 employees, has unwavering passion for building this company both corporately and alongside you in the field.

3. Zrii has the greatest field leadership in the industry. This is the single most important factor in our record-breaking success to date. Our IE leaders are accomplished, focused, driven, and balanced. It is our privilege to serve you.

2. We are just heading into an extended period of sustained momentum. The tour has unequivocally proven this fact. As Jason likes to say, will you be on the train or will you be left standing on the platform?

1. As we observe a swelling movement, we are humbled. Let us remember, we are still in pre-launch. Our numbers in enrollments, revenues, meeting attendance, and month over month growth are not typical of a pre-launch period in any way. We will officially launch this company, which is transcending into a movement, in May. I look forward to seeing you there as we witness stars aligning as never before.

Zriiyaa,

Foghorn

P.S. On our flight back from Sacramento today, I was approached by a Delta pilot who asked me if I was in Santa Clara Tuesday night. I responded that indeed I was. He was in the Bay Area and attended the Prosperity Meeting. He told me he is an old fraternity pal of Dr. Tom Czyz (owner of the MiniVost) from Arizona State. This IE pilot is very excited about what is going on at Zrii. On the ground and in the air, our IEs are on the move. Nice work Dr. Czyz! Zriiyaa!